In its step up fight against faux production reviews , Amazon has for the first timestarted suingits own sellers instead of just going after other websites that anticipate to publish five - ace recommendations for hard cash . It ’s another sign that the internet giant is increasingly serious about eliminating incentives for bastard reviews that erode trust , even if it means aim the third - party retailers that vend their wares through Amazon ’s weapons platform and who , unlike the fake - review website , are a source of revenue .
The web hulk has sued three of its sellers : a Chinese company called CCBetterDirect , Michael Abbara , and Kurt Bauer . For all three , phoney review comprise up to 40 percent of the computer storage ’ full reviews , so the violations were clearly not pernicious .
The newest lawsuits continue thewave of litigationthat Amazon started in former 2015 . The company sued various site ( like the not - obvious - at - all buyamazonreviews.info ) in April and October of last year and again two month ago . In total , Amazon sued over 1,000 mass , and more are probably coming . The move forth from targeting site like paidbookreviews.org and toward people on the Amazon program register how the company want to send a very strong warning — which reach common sense impart that without trustworthy review Amazon would n’t be a very utilitarian marketplace .
The company has long tried to develop ways to combat pseudo , from ranking trusted reviews to developing algorithms that whiff out the obviously fake ones to suspending accounts altogether . It ’s also tried out “ verified purchase ” designation of citizenry who ’ve bought the merchandise , though as Evan Schuman at ComputerWorldpoints out , it ’s really not hard for fake reviewers to buy one token , get that appellative , and then go on to fake a review .
For marketplace sites like Amazon , revaluation are all-important to spot themselves from competitors , and the lagging reliance that consumers have across the board only hurts the company . A study from the University of Colorado at Boulder that came out last month come up thatuser reviews and literal product lineament had very little correlativity . It ’s unsurprising then that a separate subject area from Mintel , a merchandising company , found that almost 70 percentage of Americans necessitate for other people ’s opinion online before buying anything , andyet only 59 percent trust the genuine recommendations .
All that in mind , it realize total sense that Amazon is cracking down on imitation reviews . Fake review are unfit and discourage masses from buying things ! And Amazon really , really want to betray people lots of thing .
[ TechCrunch ]
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