The Disneyland of today is one of the most well - know places in the world . But in 1953 , it was just sketches on paper , the pipe ambition of two brothers diagnose Roy and Walt Disney . In an incredible scoop today , Boing Boing published the pitch documentfor the project — which is so uncommon , even Disney does n’t have it .
Inside the nine - page brochure , we ’re introduced to Disneyland with written matter from Walt himself describing this “ Modern experience in entertainment . ” As Cory Doctorowexplains in his postabout the document , one of the main machine driver of the pitching was how people would come to shop at Disneyland . Yes , even in 1953 , it was all about “ merchantainment , ” as Walt uniquely call it .
But this was n’t just mouse ears and expensive frock - up gowns . No , at Disneyland , you ’d be able to corrupt “ magnificently surcharge razzing and fantastic fish from all over the world . ” Your kids would be outfitted with “ scientific miniature , chemical substance sets and model outfit . ” There would be “ slidewalks , ” “ robotic kitchens , ” and a Lilliputian Land , where “ mechanical multitude nine inches high sing and dance and talk to you . ” As commenterSeneca the Younger(er)points out , many of those dreams became at least temporarily rightful — include slidewalks . The kaleidoscopical smell of the description are heightened by the aerial perspective map that accompanies them — this is a place of barbaric material fantasy .
How didBoing Boing get its mittson this written document ? The scans were provided by an “ anon. benefactor . ” But it ’s unlikely that we ’ll see it on display anytime presently — it ’s now owned by Glenn Beck , who bought the document at auction last yearfor an estimated humble six figures . As Doctorow hint , there may be two other transcript out in the wild : Three were produced for the Disney squad to take to New York , where they were pitching the idea to a cadre of banker who ended up rick them down . chump . [ Boing Boing ]
http://boingboing.net/2024-12-24/disneylandprospectus.html
ArchitectureDesigndisneyWalt Disney
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