Apple ’s head of retail and online stores , former Burberry CEO Angela Ahrendts , is part the tech giant after five years , CNN account on Tuesday .
Ahrendts was not only one of the company ’s highest - paid executives , but the sole fourth-year female executive director at the time of her hire in 2014 . According to CNN ’s paper , Apple originally hired Ahrendts “ as part of its efforts to strengthen its comportment in China , ” where the company has more recentlyseen swag salesamid a slowing national economy and a still - on-going trade state of war with the U.S. As theWall Street Journal note , Apple has also facedmore general problemswith mobile sales in recent months — for which awide variety of causeshave been aver by journalist and industry analyst , none of them changing the fact that “ iPhones gross revenue declined 15 % to $ 51.98 billion during the three month end in December , the company ’s biggest sales period . ”
Ahrendts is formally scheduled to will in April “ for new personal and professional pursuit , ” according to anApple statement .
“ I require to give thanks Angela for inspiring and energizing our team over the retiring five years , ” CEO Tim Cook append in the financial statement . “ She has been a positive , transformative force , both for Apple ’s fund and the communities they serve . We all wish her the very upright as she begin a young chapter . ”
The Journal write :
During Apple ’s most profitable running , Ms. Ahrendts presided over a sizable retail expansion that mark the fellowship ’s luxury - make prayer and , more recently , confining observer say she was a capable caretaker of Apple ’s successful retail scheme but that small commute radically under her term of office .
“ She does n’t seem to have given the retail experience any frontwards - slant pointedness of view , ” say Mark Cohen , director of retail studies at Columbia Business School . “ Though they made some noise about create a community center out of the store , I do n’t think that had any traction . ”
Ms. Ahrendts had savour the keep of Apple ’s board over the age and had been viewed as a potential successor to Chief Executive Tim Cook , people skinny to the board said .
As noted byAdweek ’s Josh Sternberg on Twitter , Ahrendts was the subject of aprofile in Vogue Businessjust last calendar week .
CNN reported that current vice chairperson of human resource Deirdre O’Brien , a 30 - twelvemonth veteran at the company , will take over from Ahrendts ’ tenure in a “ new expanded office as the older vice president of ‘ retail and hoi polloi . ’ ”
AsArs Technica note , O’Brien has previously supervise life history development and internal training and education computer program for the company ’s 70,000 retail employee , so that ’s perhaps not as atypical a pick as it might appear . The Journal report that O’Brien already has some lapping roles that also mesh nicely with her new position , such as demand foretelling . select a veteran Apple executive to supersede Ahrendts may also be an attempt to avoid a place like to one in 2012 , when the company bring on John Browett as head of retail and pass on just six months later when ( in his telling ) he show a poor cultural “ set . ”
[ CNN / Wall Street Journal ]
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