AT&T Will Finally Abandon Its Bullshit 5G E Branding (Sort of)

AT&T ’s usance of 5 G E to mask what is really just 4 thou LTE has beenbullshit since the start , and after other carriers complained and a lengthy review process by the National Advertising Review Board , AT&T will finally a plosive using its misleading stigmatisation . Well , sort of .

The NARB determined that AT&T ’s use of 5 G vitamin E as an alternate recording label for its 4 G LTE internet was shoddy and caused mental confusion among consumer , and even the including the tagline of “ The First Step to 5 G ” was not enough to decently impart that 5 G Evolution was merely an effort to signal to consumers that AT&T is working to elevate its internet .

The funniest part about this is that the NARB says that even during the appeal summons , there was no dispute that AT&T 5 G E was in fact not true a 5 constant of gravitation meshwork , which live to show that 5 G vitamin E was purely a marketing ploy all along . In response to the NARB ’s decision , AT&T released an official assertion articulate :

Graphic: Gizmodo (AT&T)

“ AT&T respectfully disagrees with the reasoning and consequence turn over by the Panel majority . AT&T ’s customers nationwide continue to benefit from dramatically superior speeds and performance that its current mesh provide . As a supporter of the ego - regulative mental process , however , AT&T will comply with the NARB ’s conclusion . ”

Either way , a mickle of the damage and confusedness due to AT&T ’s 5 chiliad E stigmatisation has already been done , because as AT&T continues to build out its real 5 gm internet — which is announce as just 5 G or 5G+ in locations where AT&T has mmWave 5 M service of process — customers may only be further confused between the differences why their 4 G LTE or “ 5 one thousand E ” is n’t quite as fast as actual 5 G service .

So in shortsighted , 5 G eastward was never and will never be unfeigned 5 gigabyte , it was 4 G LTE all along , and do n’t lease anyone tell you otherwise .

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