Earlier this class , Colgate released a connected toothbrush , an by artificial means intelligent oral fissure cleansing agent that would be trade at Apple Storesfor $ 100 a pop music . It looks like most electric soup-strainer : thick handle , teeny head , buzzes when you turn it on . But this Colgate world connects to your earphone and instruct you how to sweep your tooth good . At least , that ’s what I was told .

So let me get a confession out of the way : I do n’t like brush my teeth . Just the estimate of putting foreign objective in my mouth has always been off - putting , even though I get laid I have to do it . That ’s precisely why I want to like electric toothbrush .

Colgate Smart Toothbrush

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Photo: Adam Clark Estes

What is it ?

An electronic toothbrush that connects to your phone

Price

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

$ 100

Like

clash teeth

William Duplessie

No Like

Brushes tooth but makes you want to go crazy

The thought that engineering can make brushing my tooth promiscuous is a real winner in my persuasion . But over the year , whenever I ’ve tried this one or that one , I ’ve always been consistently let down by galvanic soup-strainer . The fat hold bother me , for some reason . The charger and storage situation is messy with gross cord everywhere . Most importantly the small buzzing on my teeth really makes brush palpate more difficult .

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Yet somehow , I still had hope for this new Colgate convenience . It ’s formally call the “ Colgate Smart Electronic Toothbrush E1 , ” a slick - voice toothbrush name if I ’ve ever learn one . Upon first version about it , I assumed that there would be some form of smart newfangled brush setup that covered more control surface area or ask less hand - moving or have something so modern I could n’t even think of what it might be . After all , if this was the first and only toothbrush ever sold at an Apple Store it must be special , because I ’ve been develop to think that everything in the Apple Store is exceptional . But alas , I was mistaken .

The new $ 100 Colgate smart clash is in reality a slightly different version ofa associate soup-strainer call the Kolibree Ara , which was born as a Kickstarter project and now sells for $ 130 . Both devices are basically just tend - of - the - grind electric toothbrush with a Bluetooth chip inside . This check allow the toothbrush to connect to an app that — best I could distinguish — pretend you in to brushing your tooth for long and long amount of time . The main remainder between the new Colgate E1 from the Kolibree Ara is the fact that the Colgate adaptation has the Colgate logo on it .

The Colgate E1 ’s app also looks a little different , though I ca n’t say how different because I did n’t prove the Kolibree Ara app . In the Colgate app , there are four “ Brush ” escapade within the app that promise to make your sass healthier : Coach , Coach+ , Go Pirate ! , and Rabbids Smart Brush . The first two are adult - oriented experience that show your where you ’re brush and where you ’re not . The latter two seem more kid - focused and endeavor to turn brushing your teeth into a plot that yields nonmeaningful coin . I hated all of them .

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It ’s a prissy toothbrush , though . The machine itself is lightweight and easy to apply . Throughout my examination , the brushing continue attached to my phone and always vibrated when asked . The proprietary battery charger seemed like an annoyance at first , but the battery life was just enough that I rarely ask to use it . All that said , however , the need AI - powered lineament in the app frustrated me so much that I contemplated switching to mouthwash for my oral hygiene needs . It might not do the job , but at least I would n’t feel bullied by it .

The big pressure decimal point with the Colgate voguish brush was clock time . Two minute is the minimum for a complete skirmish . I knew this the first time I used the Colgate toothbrush , and I endeavor to sweep spare , longer than I commonly do . And a few moment after I stop brushing , a notification on my phone gave me its feedback : 41 per centum surface coverage in a lousy 1 minute 18 seconds . That ’s a shitty notification to get five minutes before give out to layer . “ You tried to manage for your hygienics , but you flush it , ” is how I record it .

But I can understand the appeal . Even though my lazy ass hatred brushing his teeth , even the small bit of feedback , like knowing when I can stop , could be very helpful . Beyond that , the coaching way that ’s presuppose to facilitate you ameliorate reporting , and the immediate report card on how well you did also work as advertised . I ’m certain pot of masses , especially those who are teaching their kids how to sweep , would find these characteristic very helpful .

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They ’re not for me , though . Further employment of my AI toothbrush reward my risky habits . As an parallel tooth - brusher — that is , someone who uses a received soup-strainer — the adjustment to an electric toothbrush required a meaningful adjustment to the basic brush habit I ’d built up over three decennium . I visit my dentist halfway through this revue process , and she suggested I swap to an galvanising soup-strainer in social club to take better guardianship of my glue . Fair enough ! I like my gum , and I ’m unforced to shift . This new artificially well-informed Colgate toothbrush , however , feel like too much change . Not only would I have to switch over from scrubbing my pearly-white Edward Douglas White Jr. to allow a flyspeck motor move the brush . I ’d also have to submit myself to smartphone alerts about my performance . Honestly , my email inbox leave enough alerting about my performance .

On the shining side , I ’m more concerned in using an electric soup-strainer . I like my teeth , and I would care it if they stay in my head . The connected Colgate encounter is more expensive than offerings from folk music like Philips Sonicare , which has brush thatstart at $ 25 , but the electric toothbrush approximation seems good to me now . For my money , I ’d rather start off with a simpler galvanic soup-strainer like the Sonicare and save my money for switch heads . If you ’re an advanced electrical toothbrush user looking for a Modern experience , you might just wish the new Colgate E1 . If not , the Apple Store has a moderately good return policy .

Let me say one last affair , though . I think my toothbrush is one equipment that does n’t involve to be cyberspace - connect . It ’s fine that my watch tracks my fitness and my bathroom scale keeps a track record of my free weight . It ’s not necessary , but it feel utile . My toothbrush , though ? I ’m happier just using it twice a Clarence Shepard Day Jr. and forgetting about it . My dentist says that ’s okay , too .

Photo: Jae C. Hong

README

Nice lightweight galvanizing soup-strainer

App experience is anxiety - inducing

Might as well buy a Philips Sonicare or other normal electric toothbrush

Doctor Who Omega

What is AI , by the way ?

Health

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