Facebook Is Launching Another New Product You’ll Never Use

Deepening its investment funds intonew audio experiences , Facebook has begin its roller out of a designated “ Audio ” tab within its mobile app where users based in the U.S. will soon be capable to get at podcasts , Live Audio Rooms , and light - course sound bites .

While “ Facebook is beget into podcasts ” might be aviscerally upsettingsentence for a mass of reasons , the program has been all in on unexampled audio formats for some time now . Facebook first set in motion itspodcast productback in June , which allowed creators to integrate their audio contentedness directly into their Pages for easy hearing and distribution . And podcasts are n’t the only audio content that will be populating its new mobile hub : know Audio Rooms , Facebook ’s answer to Clubhouse , will also get a feature in the audio tab , as will Soundbites — the brusque - form audio product that Facebook has been peddling as of late in a bid to attract TikTok users to the chopine .

grant toTechCrunch , the new ‘ Audio ’ destination will leverage an algorithm much like the ones used by TikTok and Instagram , which will help oneself user find content from both creators they follow and new ones made discoverable by a personalized recommendation system . The hub will reportedly become more individualized to each private user ’s interests and orientation over prison term , basing its recommendation off of which audio selections you listen to and which types content you engage with the most .

Photo: Richard Drew (AP)

While the thought of Facebook ’s electric potential to disseminate disinformation through new sort of easily corruptible content is enough to give anyone hives , the platform assures that it ’s been germinate a toolkit to help it more easily identify , observe and moderate content that runs afoul of its Community Standards .

For now , the new Audio tab is nestled — bewilderingly — within the ‘ Watch ’ division of the Facebook mobile app , and will soon be uncommitted to all US - base users of iOS and Android devices .

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