Previously , a placement batch that secured HBO ’s presence in the Amazon Channels store had allowed user to get at even HBO programming within the Amazon Fire TV user user interface , allowing customers to easily contract up through their Amazon accounts . But that deal had result in a “ major sticking point ” during dialogue when it came to receive HBO Max , the fellowship ’s elementary cyclosis service , its own app on the Amazon Fire TV platform — leading WarnerMedia to jerk HBO from “ canal ” entirely in an crusade to cut out the jobber .
In an interview with Bloomberg in August , Andy Forssell , the principal executive over at HBO Max , said that a short - term culling makes sentience in the long runnel if it will entail that the company can consolidate access in parliamentary law to cultivate a more unmediated relationship with consumer .
“ It ’s crucial for us to own the client , ” Forssell said . “ If the watcher is in the app , we can cut the home page to them . We can tailor-make what they show them next . We can react to that in real time . ”
Photo: Frederick M. Brown / Stringer (Getty Images)
As part of the understanding reached between WarnerMedia and Amazon , HBO Max will now be available to access as a standalone app on Amazon Fire TV devices , and anyone who purchased an HBO subscription through the television channel platform will have their HBO Max admission rolled over for no additional toll . According to an unnamed WarnerMedia administrator who utter to The Hollywood Reporter , anyone who has had an HBO subscription canceled through Amazon will be eligible for a pro - rat refund free-base on their last charge cycle , and will also be eligible to receive an unspecified special crack after their subscriptions are canceled .
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