In the 1970s, cocaine was illegal, but marketing and advertising cocaine paraphernalia was not. These shocking vintage ads are the proof.
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Although the administration of President Richard Nixon launch the War on Drugs in 1971 , more than one in ten Americans were using drug on a regular basis by 1979 , according to the DEA .
striking among such drugs at the time was cocaine , even if the U.S. administration did n’t fully bring in it : " cocain is not physically addictive , " read a 1975 Domestic Council Drug Abuse Task Force report for President Gerald Ford , " and ordinarily does not ensue in serious societal aftermath , such as offense , hospital emergency brake elbow room admissions , or death . "
And in part because of naiveté like this , the bustling cocaine accouterment grocery was free to advertise in ways that would be unimaginable today .
The gallery above check copious representative of the advertising used between 1976 and 1981 to reset the throat cocaine geartrain . Finally , when cocain ’s true effects did come to brightness level , this form of selling was no more .
But for a couple of years , sordid advertizing had its peak in the pages of counterculture , drug - loving exit such asFlash , Stoned Age , Hi - Life , Head , Rush , andHigh Times .
David Wilfert , who runs a creative agency call in The World ’s Best Ever focusing on drugs in the entertainment industry , dug up many of the 1970s cocain - related ads feature in those publications ' pages .
" I like to be informed on the past times to help shape the future , so I was concerned to see what they were creating and how they were commercialize marijuana , " Wilfert , who scanned a stack of collected magazines and put them online , toldBuzzFeed . " I want to see how marijuana , advertizement , and the besiege culture were being presented to the public during the first Green Rush back in 1970s . "
Drug - based publications thrive in the seventies , featuring the writings of literary heavyweights such as Hunter S. Thompson , William Burroughs , and Truman Capote .
" Since acculturation as a whole had not find the effects of cocaine habituation , ' Charles Percy Snow ' was being marketed alongside sens in equal measure , " Wilfert secernate Buzzfeed . " Although there is a noticeable decline in this as we get afterward into the 1970s and former 1980s . "
And today , of course , such advertising can not be found in mainstream medium at all .
Next , copse up on thehistory of diacetylmorphine , and revisit the time when it was " god ’s own medicine . " Then , check out 13 examples of ridiculousearly twentieth century anti - marijuana propaganda . in conclusion , mark out some of history ’s most offensivesexist advert .
